Louise is YouTube’s premier motherhood creator, amassing over 260 million video views and a 2.1 million subscriber community.
She has achieved Sunday Times Bestseller status as an author of fiction and non-fiction, publishing five Top 5-charting books. Alongside her content creation, Louise has partnered with the likes of Sky, P&O Cruises, McDonalds, Smart Energy GB, Very, and LRM Goods on long-term campaigns. In 2020, Louise was appointed the NSPCC and Childline’s Ambassador for Childhood, announcing that she would donate 100% of her author royalty from her memoir MumLife to the charity. Louise is a monthly BBC Radio presenter where Northampton listeners can hear her ‘Pentland Positives’ with Bernie Keith.